A full-stackmarketing micro-agency for clean energy, electric vehicle, and other climate tech solutions.
For teams driving big impact, we offer senior talent at lean prices, supporting the gamut of marketing needs.
Offering full-stack marketing and fractional CMO services, Resonant Marketing Solutions is led by Jesse Prier, who holds 13+ years of experience leading B2B marketing for climate tech companies like Canadian Solar's subsidiary Recurrent Energy and Mitsui's subsidiary ForeFront Power, supporting North American portfolios of industry-leading clients and counterparties.
Resonant Marketing Solutions' client portfolio is focused on sales-led, business-to-business (B2B) motions for climate tech companies but also features strong results in product-led and marketing-led motions across B2B and consumer marketing (B2C). Commercial models supported also include B2B2B and B2B2C.
Collaborator Network
When additional expertise is necessary, Jesse can tap his network of specialists, granting clients the simplicity of a one-stop shop, with output quality right-sized to project requirements.
Specialized Design
Public Relations
Specialized Marketing Operations
Specialized Web Development
And more
Portfolio Companies
Jesse has served both disruptors and incumbents as agency clients.
In-house, Jesse and direct reports have supported acquisition and retention of top-tier customers.
Jesse has directly interfaced with world-class media announcement partners.
Award programs Jesse has overseen and/or executed have resulted in multiple notable recognitions.
Recent Results
We are well-versed in switching between startup agility and enterprise-level process.
Account-Based Marketing (ABM)
Spearheaded a 6-phase, multi-channel ABM campaign, opening up $40 million in B2B revenue. Channels included phone, email, LinkedIn, in-person events and experiences, site visits, direct mail, compliant gifting, and more.
ForeFront Power, subsidiary of Mitsui
Product Marketing
Owned messaging, positioning, and sales enablement for a B2B hardware product line, markedly increasing collaboration across marketing, communications, brand, sales, business development, and product. Developed competitive intelligence frameworks and tools adopted globally across markets and product lines.
B2B EV charging OEM
Lead Generation
Achieved 6x the industry average positive reply rate for a cold email campaign and 3.75x average direct mail engagement. These results were supported by hyper-targeted outreach, advanced segmentation, time-bound and values-aligned messaging, and more.
B2C vehicle-to-grid (V2G) software startup
Launches
Led the marketing launch of an EV fleet charging business, resulting in 10+ active deals within one quarter (and now in a JV with Penske Energy). My scope included positioning, messaging, branding, customer empathy docs, and sales enablement, with market and competitor tracking and GTM strategy shared with Sales.
ForeFront Power, subsidiary of Mitsui
Product Innovation
Spearheaded a cross-functional product research and innovation effort involving R&D, hardware, and software teams across multiple quarters. My phase of the project and the messaging I crafted were approved by executive leadership, adopted by the global organization, and leveraged in industry-wide presentations.
B2B EV charging OEM
Demand Generation
Achieved 316:1 return-on-ad-spend (ROAS) on a direct-to-consumer campaign within a 2-month period, equating to nearly $12 million in pipeline contribution across 291 active and/or closed-won deals, backed by strong engagement rates including average web session duration exceeding one minute.
Higher education institution
With Resonant Marketing Solutions headquartered in the 9zero climate hub of San Francisco, Jesse also works from a Portland office and 9zero's Seattle hub. In remote or hybrid arrangements, Jesse supports climate-focused teams across North America.
Map data © OpenStreetMap contributors
Additionally, Jesse serves as a Bay Area Events Lead for Out in Climate, a networking group for LGBTQ+ professionals advancing climate solutions.
Jesse has been certified by the Association of International Product Marketing & Management, HubSpot (Inbound Marketing), Google (Advanced Google Analytics), Meta (Meta Media Planning Professional), SEMrush (Search Engine Optimization), Udacity (Data Analysis/Visualization, Business Analytics, and Digital Marketing Nanodegree), and more.
