For clean energy, EV charging & other climate tech companies
be Discovered
How does your discoverability rank?
This score includes your Google and LLM crawler readiness, your visibility against competitors, and your gaps in broader share of voice.
Discoverability can decide deals
Buyer research has changed in 2026
of B2B software buyers chose a different vendor than planned based on guidance from an AI chatbot. One-third bought from a vendor they'd never heard of.
Source: G2 research, via PR Newswire
increased AI visibility from early adopters of AI optimization than late adoption, whether your offering is software, hardware, infrastructure projects, or services.
Source: Revv Growth
of B2B buying groups put their shortlist in order of preference before engaging with sellers. They contact the preferred vendor first, and purchase from them in nearly 80% of cases.
Stop competing on cost.
Show up
in the moments that matter
where your buyers look
as the optimal solution.
Landing #1 on the Shortlist
As public and private entities prepare to purchase your clean energy, zero-emission transportation, or other climate tech solutions, your strongest channel is word of mouth. This is hard-earned through your relationships and track record.
After that, three key items may determine whether they find, trust, and rank you above your competition:
Website
Let's first consider your digital business card: your website. If you previously haven't valued this as a new business channel, you might reconsider in 2026 based on current data regarding early vendor research. A few key terms to know:
What is GEO?
Short for "generative engine optimization," GEO refers to the work of ensuring you show up when a human asks LLMs like ChatGPT, Claude, Perplexity, Gemini, etc. about your solutions or areas of expertise.
What is AEO?
This stands for "answer engine optimization," which a few in the industry distinguish from GEO. However, most use either GEO or AEO to refer to the entire discipline of optimizing for LLMs. We follow academia and industry leaders like SEMrush in leading with the term GEO.
What is SEO?
Short for "search engine optimization," SEO refers to improving how highly you rank on Google's non-AI listings, just below the "sponsored" results. In 2026, this has become increasingly personalized; the discipline has morphed substantially in the AI era.
These disciplines are influenced by your website's content, structure, and other technical elements.
We help you optimize for them all — and beautifully
Channel Sales
Next, let's consider the trusted individuals your buyers are consulting: the brokers, consultants, advisory firms, dealerships, electricians, installers, and other industry experts. We'll call them "channel partners." We'll call the digital marketplaces "channels."
- Do these channels and partners have adequate materials and messaging to effectively sell you to your buyers?
- Are these materials easily tailored to each specific buyer segment or account? According to McKinsey, they should be.
At Resonant Marketing Solutions, we help you morph your channel/partner materials into hyper-personalizable assets that McKinsey says help you remain a leader rather than a laggard in 2026.
Public Profile
Finally, let's consider how you create winning impressions more broadly, with your key accomplishments and expertise being seen where and when buyers are looking.
- Speaking engagements (digital and in-person)
- Industry influencer interviews
- Podcast appearances
- Press announcements and media
- Industry association directories and distributions
- Trade show floor strategy (booth and non-booth)
- Corporate sponsorships
- LinkedIn and other social media presence
In addition to offering you prospect visibility at a regular cadence, many on this list impact how you show up in one of the highest-intent buyer moments—when your buyer is assembling the shortlist. This often involves a search.
Get your discoverability score
Find out where buyers, AI crawlers, and channel partners are missing you, and what to do about it.