Is it crickets in Sales’ calendar?
Bid adieu to loosey-goosey
account targeting.
Lift ROI with Account-Based Marketing (ABM) for climate tech
Laser-focus team efforts for outsized results
-
53%
more pipeline
Source: Gitnux, 2026
-
28%
shorter sales cycles
Source: CoinLaw, 2026
-
208%
more revenue from key accounts
Source: Gitnux, 2026
McKinsey (2026) states that ABM increases by 5–10% the likelihood of ranking among the globe’s fastest-growing companies.
Why doesn’t every marketing and sales department do ABM?
-
ABM is not for every company.
Signs You’re a Good Fit
- B2B motion: your company sells to businesses versus consumers
- $50K+ ACV (average contract/deal value)
- <20K qualified companies in your addressable market
- Transparency and strong collaboration between sales and marketing is proactively supported at your company
-
It’s hard.
You need multiple channels talking to one another and technology to organize it. It must be built for how your people work best.
“Omnichannel is no longer a differentiator—it is assumed. Buyers now use an average of ten channels across the purchasing journey and expect seamless movement among them; inconsistent information and lack of knowledgeable support are now leading drivers of supplier switching.”
McKinsey, 2026 -
Many companies think they’re already doing ABM.
In practice, it consists of “random acts of marketing”:
- Poorly personalized email blasts to far too many contacts
- Disconnected LinkedIn ads that ignore the middle of the funnel (consideration stage)
- Content produced 1–5 years ago, not updated
- No systematic, full-funnel way to target accounts, including closed-won
- Materials and messaging that conflict with what Sales is actually using
Curious how to get your team started? Here’s the launch point:
Build messaging around Tier 1 accounts.
Manual outreach + paid/ABM to Tier 1. As hyper-personalized as tech/budgets permit.
Automated outbound to Tiers 2 and 3.
For less than the cost of adding one senior full-time person, we at Resonant Marketing Solutions build and operate your ABM machine to help you achieve outsized results.